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2017 Summer Conference

PROGRAM/SCHEDULE:

CLICK HERE TO VIEW SESSION DESCRIPTIONS

Thursday, June 22, 2017

9:00 am – 1:00 pm Board of Directors Meeting
1:00 – 5:00 pm Registration
1:00 – 5:00 pm Magazine Meeting
5:30 – 7:15 pm Welcome Reception
7:30 – 9:30 pm Past Presidents and Board Dinner

Friday, June 23, 2017

7:30 – 8:30 am Continental Breakfast

8:30 – 9:15 am General Session

Opportunities Amid Chaos
Earl Wilkinson, Executive Director & CEO, International News Media Association
Earl J. Wilkinson is executive director and chief executive officer of the International News Media Association (INMA), a global community of market-leading companies reinventing how they engage audiences and grow revenue in a multi-media environment. During his career, Earl has written reports and books related to the future of media, marketing, and the strategic outlook for the news media industry—notably the annual Newsmedia Outlook report.  The Texas native is the author of The Earl Blog at INMA.org, as well as a frequent speaker at media industry conferences worldwide. His views on where news media companies fit into the emerging landscape are sought after by the world’s leading companies, and he is widely quoted in trade magazines, newspapers, industry Web sites, and more.  Earl joined the staff of INMA in 1990 as publications editor, and was appointed executive director and CEO in 1992. During his 26 years with the Dallas-based INMA, he has helped transform the association into one of the world’s fastest-growing and most influential press associations. His mix of global trend-spotting with passion for journalism and a wry Texas wit make him one of the most popular and highest-ranked keynote speakers at conferences.

9:15 – 10:30 am Breakout Sessions

PUBLISHERS – Event Operations Worth Emulating
AD DIRECTORS – Event Operations Worth Emulating
EDITORS – Audience First: How to Develop New Products that Connect

10:30 – 11:00 am Refreshment Break

11:00 am – 12:15 pm Breakout Sessions

PUBLISHERS – Cost and Revenue Survey (Participants Only)
AD DIRECTORS – What B2B Advertisers Want Today
EDITORS – The Lean Newsroom: How to Incorporate Innovation into Your Routine

12:15 – 1:30 pm Luncheon Keynote Speaker

Where Do We Go From Here?
Adam Reinebach, President/CEO, BridgeTower Media
Adam Reinebach joined GateHouse in February 2016 as president and CEO of its business-to-business media division, BridgeTower Media. The group’s 44 print and digital publications, web sites and affiliated events cover the legal, financial, real estate and government affairs sectors in more than 20 different U.S. markets. The company owns several AABP member publications. Prior to GateHouse, Adam launched and led Responsive Partners, a digital consultancy specializing in B2B sales, marketing, technology and content optimization.

Previously, Adam served as Executive Vice President and Managing Director at SourceMedia, where he ran the company’s professional services brands and its paid subscription business. Adam has also held executive positions at Thomson Financial and Venture Economics, and began his career as a reporter for Investment Dealers’ Digest.  Adam is a graduate of Rutgers University, where he earned a B.A.

1:45 – 3:00 pm Breakout Sessions

PUBLISHERS – Building Sources of External Revenue
AD DIRECTORS – Selling Effective Packages
EDITORS – Adventures in CMS

3:00 – 3:30 pm Refreshment Break

3:30 – 4:45 pm Breakout Sessions

PUBLISHERS – Best New Ideas Roundtable (Members Only)
AD DIRECTORS – Best New Ideas Roundtable (Members Only)
EDITORS – Best Ideas: Stories and Projects, Digital/Print (Members Only)

Saturday, June 24, 2017 

7:30 – 8:30 am Continental Breakfast

8:30 – 10:00 am Breakout Sessions

PUBLISHERS – Customer Intimacy: The Who, Why and How
AD DIRECTORS – Hiring & Motivating Young Talent in a Mature Industry
EDITORS – Digital Tools for Modern Storytelling

10:00 – 10:30 am Refreshment Break

10:30 am – 12:00 pm Breakout Sessions

PUBLISHERS – TBD
AD DIRECTORS – Sales Coaching Secrets for Driving Increased Performance with Today’s Sellers
EDITORS – Introduction to Snapchat

12:00 – 1:30 pm Lunch on Your Own

1:30 – 3:00 pm Breakout Sessions

PUBLISHERS – Whiteboard Session (Members Only)
AD DIRECTORS – Whiteboard Session (Members Only)
EDITORS – Whiteboard Session (Members Only)

3:00 – 4:30 pm Board of Directors Meeting

6:30 – 9:30 pm Reception/Editorial Awards Banquet

 

Publication Display

A popular feature at the Summer Conference is the Publications Display. You can either bring or ship 30-40 copies of your publication for display.

Ship to:

The Fairmont Dallas
Guest: (YOUR name or onsite person’s name)/AABP Conference Publication Display
1717 North Akard Street
Dallas, TX 75201
Number of Boxes:

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