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2018 Summer Conference

PROGRAM/SCHEDULE:

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Thursday, June 21, 2018

9:30 am – 1:00 pm Board of Directors Meeting

1:00 – 5:00 pm Registration

1:00 – 5:00 pm Magazine Meeting

5:30 – 7:15 pm Welcome Reception

7:30 – 9:30 pm Past Presidents & Board Dinner

Friday, June 22, 2018

7:30 – 8:30 am Continental Breakfast

8:30 – 9:15 am General Session

Atlantic Media’s Evolution in the Digital Age – Michael Finnegan, CEO, Atlantic Media
The top executive at Atlantic Media discusses the strategies and technology behind the transformation of its flagship magazine, The Atlantic, into a digital powerhouse. He will outline the most successful digital implementations, as well as discuss tweaks made to the legacy print product that have garnered attention to Atlantic Media as one of the successful players in the Digital Age.  He will talk about the launch and success of Quartz, its all-digital brand for mobile and tablet that covers international business and government. Most importantly, he will outline the thinking and primary strategies that are driving the firm’s success.

9:15 – 10:30 am Breakout Sessions

PUBLISHERS – Programmatic and the Digital Agency: The Facts & Fiction Panel
AD DIRECTORS – Programmatic and the Digital Agency: The Facts & Fiction Panel
EDITORS – Time to Catch the Podcast Wave?

10:30 – 11:00 am Refreshment Break

11:00 am – 12:15 pm Breakout Sessions

PUBLISHERS – Best New Ideas Roundtable (Members Only)
AD DIRECTORS – Best New Ideas Roundtable (Members Only)
EDITORS – Best New Ideas Roundtable (Members Only)

12:15 – 1:30 pm Group Luncheon / Keynote Speaker

How The Washington Post is Using Technology and Innovation to Re-invent Itself
Shailesh Prakash, Chief Information Officer, The Washington Post
The Washington Post has been recognized as one of the leading newspapers of the digital age of publishing. The Post’s chief information officer, Shailesh Prakash, will tell how the legacy newspaper has transformed itself by changing its culture and by using innovation and technology to stay relevant in the era of internet, mobile and smartphones, and in the flooded media universe. What strategies and culture shifts can AABP members emulate to follow the same or a similar path?

1:45 – 3:00 pm Breakout Sessions

PUBLISHERS – Audience Development: Membership Programs
AD DIRECTORS – Does Working from Home Work for Sales Reps?
EDITORS – What’s the Sqoop? – Chris Roush, Business Journalism Professor, University of North Carolina

3:00 – 3:30 pm Refreshment Break

3:30 – 4:30 pm Breakout Sessions

PUBLISHERS – Cost and Revenue Study (Participants Only)
AD DIRECTORS – Launching, Selling & Scaling Your Services Businesses – Krystle Kopacz, Revmade

3:30 – 4:00 pm Breakout Session

EDITORS – CVC Group Circulation Audit & How to Improve Editorial Coverage – Tim Bingaman, President & CEO, Circulation Verification Council

4:00 – 5:00 pm Breakout Session

EDITORS – Rebooting the Book of Lists

4:30 – 5:00 pm Breakout Sessions

PUBLISHERS – CVC Group Circulation Audit & How to Sell Your Audit – Tim Bingaman, President & CEO, Circulation Verification Council
AD DIRECTORS – CVC Group Circulation Audit & How to Sell Your Audit – Tim Bingaman, President & CEO, Circulation Verification Council

Saturday, June 23, 2018

8:00 – 9:00 am Continental Breakfast

9:00 –  10:15 am Breakout Sessions

PUBLISHERS – Double Data Dilemma: Consolidation and Revenue Generation – James Capo, Omeda Communications
AD DIRECTORS – Find, Train and Retain Business-media Sales Superstars – Ryan Dohrn, Brain Swell Media
EDITORS – Audience Engagement that Matters – Ren LaForme, Poynter Institute

10:15 – 10:45 am Refreshment Break

10:45 – 12:00 pm Breakout Sessions

PUBLISHERS – Take Two: Split Session
Part I: BPA’s B2B Media Exchange (10:15 to 10:45)
Part II: Member Spotlight(10:45 to 11:30)
AD DIRECTORS – Motivate Your Business-media Sales Team to Peak Performance – Ryan Dohrn, Brain Swell Media
EDITORS – Directing Traffic: Workflow, Tools and Culture – Ren LaForme, Poynter Institute

12:00 – 1:30 pm Lunch on Your Own

1:30 – 3:00 pm Breakout Sessions

PUBLISHERS – Whiteboard Session (Members Only)
AD DIRECTORS – Whiteboard Session (Members Only)
EDITORS – Whiteboard Session (Members Only)

3:00 – 4:30 pm Board of Directors Meeting

6:30 – 9:30 pm Reception/Editorial Awards Banquet

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