Why Join AABP
AABP is committed to fostering high quality standards in local and regional business publications. We invite you to become part of this movement. Enclosed is a membership application form, dues calculation information, a current Fact Sheet which lists upcoming meetings, and other information regarding the Alliance.
AABP is a growing and vibrant association, dedicated exclusively to the problems and concerns of local and regional business publications. Among our goals are to promote high quality local and regional business publications and the provision of targeted professional development programs. We are particularly pleased with our efforts to provide meaningful member services, including:
- An e-newsletter, with information and trends from our members and the industry designed to keep members abreast of significant developments affecting business publications.
- An annual editorial and design awards competition managed by the School of Journalism at the University of Missouri. This is the only broad based competition to recognize excellence in our industry.
- An Annual Publishers Conference each January which brings together industry leaders to stimulate thinking and to lead discussions about our industry and to give publishers a forum to discuss and share ideas on improving operations and generating profits.
- A Promotion Information Exchange Program in which members digitally exchange samples of their latest promotional efforts including media kits, subscription promotion materials, renewal materials, house ads, etc.
- On-going training and education sessions for key publication staff including a Writers Workshop, customized for business publications, and an Annual Conference with a track of sessions directed at each major department, including Sales, Editorial, Circulation, Management and Production.
- A Washington based lobbyist works on behalf of the Alliance keeping us informed on developments and proposals before Congress and the Postal Service and represents our interests with a presence in Washington.
- Conducting periodic industry specific research which, in the recent past, has included such efforts as a cost and-revenue study among members and a survey on the office products industry.
The biggest benefit of AABP, however, is the opportunity to join a network of experienced publishers who freely share their history, ideas, and knowledge. Many a member has received a jumpstart on a new program or initiative, or avoided a serious mistake in a new program idea, by having the opportunity to bounce ideas off this pool of experienced and talented colleagues.
AABP has come to represent integrity and quality in terms of the circulation, demographics and editorial product of the business publications among its members. Membership rules require that each member conduct regular demographic studies of its readers and that their circulation be audited by one of the recognized audit organizations. The Annual Editorial competition underscores our commitment to encouraging high-quality business journalism.
Please look through the enclosures and give me a call if you have any questions. I also invite you to speak with any of the following members to learn more about the value of membership:
Mary Kramer, Publisher CRAIN’S DETROIT BUSINESS ~ (313)446-6000
Greg Morris, Publisher INDIANAPOLIS BUSINESS JOURNAL ~ (317)634-6200
Andrew P. Corty, Publisher FLORIDA TREND MAGAZINE ~ (727)821-5800
I look forward to receiving your application and welcoming you to the growing number of local and regional business publications that regard their membership in AABP as one of their most valuable assets.
C. James Dowden