PROGRAM/SCHEDULE:
Monday, October 24th
2:00-5:00 PM – Board of Directors meeting
5:30-7:00 PM – Informal reception
Tuesday, October 25th
7:30-8:00 AM – Continental breakfast
8:00-9:30 AM -The Holy Grail: Integrating department databases
– Charlie Gunningham (via Skype) on Western Australia’s integrated database
– Nancy Hanus on Crain’s conversion to a new, integrated database similar to W Australia’s
9:30-10:00 AM – Break
10:00-Noon – Eric Shanfelt: How we build & capitalize on our own reader data
– Audience development opportunities
– Advertising sales opportunities
– Editorial product opportunities – niche; customized
– Session will include a one-hour workshop on the specifics behind the concepts
Noon-1:00 PM – Group lunch
1:00-2:00 PM – 60 Ideas in 60 Minutes
– Six AABP members will share 10 ideas (big and small) that are increasing audience numbers and engagement
2:00-4:00 PM Jeffrey Litvack: Using public information to build marketable databases, new revenue streams. Session will include a one-hour workshop on the best sources for the most attractive data
4:00 PM – Workshop Adjourns