PROGRAM/SCHEDULE:

Monday, October 24th
2:00-5:00 PM  – Board of Directors meeting

5:30-7:00 PM – Informal reception

Tuesday, October 25th
7:30-8:00 AM – Continental breakfast

8:00-9:30 AM  -The Holy Grail: Integrating department databases
– Charlie Gunningham (via Skype) on Western Australia’s integrated database
– Nancy Hanus on Crain’s conversion to a new, integrated database similar to W Australia’s

9:30-10:00 AM – Break

10:00-Noon – Eric Shanfelt: How we build & capitalize on our own reader data
– Audience development opportunities
– Advertising sales opportunities
– Editorial product opportunities – niche; customized
– Session will include a one-hour workshop on the specifics behind the concepts

Noon-1:00 PM – Group lunch

1:00-2:00 PM – 60 Ideas in 60 Minutes
– Six AABP members will share 10 ideas (big and small) that are increasing audience numbers and engagement

2:00-4:00 PM Jeffrey Litvack: Using public information to build marketable databases, new revenue streams. Session will include a one-hour workshop on the best sources for the most attractive data

4:00 PM – Workshop Adjourns