2017 Fall Workshop for the Digital Sales Team


Monday, October 23rd
2:00-5:00 PM  – Board of Directors meeting
5:30-7:00 PM – Informal reception

Tuesday, October 24th
7:30-8:30 AM – Continental breakfast
8:30-4:00 PM – Workshop

Bringing the Academy of Digital Media to You
Leslie Laredo, President, Laredo Group
An interactive and Internet advertising pioneer with more than 25 years in the digital media industry, Leslie has been instrumental in changing the face of the interactive media business and dramatically improving the knowledge and skills of media professionals on how to buy and sell digital media. Leslie’s insights and training have allowed sales organizations to more efficiently meet the needs of their advertisers while maximizing revenues.

Now that publishers are relying on digital assets to represent 50% or more of their revenues, their sales teams need to be prepared and have the competency to sell digital and integrated programs. Media sales organizations must be able to demonstrate their knowledge and present their programs with confidence. Sellers must use their understandings to respond to buyers when they don’t understand the value of your content and the audiences it attracts, or when buyers have unrealistic measurement expectations.

This course is an absolute requirement to gain a competitive advantage in digital ad sales. You will learn how to sell digital campaigns, best practices for aligning media with client objectives, and understand how to set expectations and discuss measurement and metrics.

Review Course Outline

* CEO Roundtable (To run concurrently with sessions)

Noon-1:00 PM – Group lunch

4:00 PM – Workshop Adjourns


For you publishers, we’ll be planning a CEO Roundtable in the morning to discuss the hottest topics you face today, including the pros and cons of moving from a weekly newspaper format to bi-weekly or even to a monthly magazine.

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