2018 Fall Workshop – Audience Development
Monday, October 29th
1:00 – 5:00 PM – Magazine Publishers Roundtable (Note: This session is limited to magazine publishers only.)
3:00 – 5:00 PM – Board of Directors meeting
5:30 – 7:00 PM – Informal reception
Tuesday, October 30th
7:30 – 8:00 AM – Continental breakfast
8:00 AM – Welcome & Announcements
8:15 – 9:30 AM – The New World of Audience Development, AnnMarie Willis, CEO and Founder of Leverage Lab
As a pioneer in evolving audience development practices and creating value from first-party data, AnnMarie is a regular panelist, speaker and contributing author for Folio: and Editor and Publisher and Connectiv. In addition to her experience in the Media industry AnnMarie has led digital agency teams delivering insights, performance marketing services and data sciences projects for such notable clients as Microsoft (Azure, Dynamics, Windows 10), Hallmark Cards and Crayola.
9:30 – 9:45 AM – Refreshment Break
9:45 – 11:00 AM – Know Your Customer: Aggregating and Monetizing Your Audience Data, Bonnie Roche, Managing Director – Audience, Marketing at Crain Communications Inc.
11:05 AM – 12:15 PM – Subscriber Acquisition and Retention: We’re all looking to increase email address and paid subscribers. What are best practices and ideas working in today’s marketplace. Jen Mosley, Group Director, Audience Development at Crain’s Chicago
12:15 – 1:00 PM – Lunch
1:00 – 2:30 PM – What Are the Best Audience Engagement Tools and Metrics? (Social media, advisory panels, etc.) – Metrics and KPIs to be mindful of – what to watch and how to watch it, Melissa Chowning, Founder & CEO of Twenty-First Digital, Inc.
Melissa dives deep into digital strategies and audience development efforts to help you find no-nonsense ways to effectively drive traffic and supercharge interactions with your audience for tangible and lasting results. She was recognized in 2016 as one of Folio’s top 100 Most Important People in Magazine Media.
2:40 – 4:00 PM – Technology in Audience Development: How to evaluate and what are some of the best tools and solutions that members are using.
4:00 PM – Workshop Adjourns