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2019 Winter Leadership Conference

VIEW THE CONFERENCE PROGRAM

SCHEDULE:

Thursday, January 10th
5:30-6:30 PM  – Attendees who arrive early meet in the garden just past Las Casitas restaurant at the beach for the opening reception and to form groups for dinner on your own.

Friday, January 11th
9:30 AM-12:30 PM  – Alliance Board of Directors Meeting
2:00-4:00 PM  – Magazine Round Table
5:30-7:30 PM  – Sunset Reception – Connie Wimer has invited AABP members to her home in Puerto Vallarta. Meet in the lobby by 5:15 PM to form groups and get cabs.  Click here for directions and details.

Saturday, January 12th
7:30-8:15 AM – Continental breakfast in the main garden past our meeting room and down the steps – Sponsored by The Magazine Manager

8:15-9:15 AM  – Session 1 – How Publishers Must Evolve to Meet Advertisers Demands – Creating Programs for Lead Generation, Sponsorships, Custom Events, Etc.
Stephanie Holland, Assistant Director, Global Advertising Sales & C&EN Marketing, American Chemical Society

9:15-9:30 AM – Break

9:30-10:15 AM – Session 2 – Let Me Tell You a Story: Lessons in Content Marketing
Michael Curran, Publisher, Ottawa Business Journal

The decline of display advertising is well upon us. Thankfully, demand for content marketing is on the upswing. But what’s the business model? What’s the product offering? X business journals share their dos and don’ts of travelling down the content route.

10:15-10:30 AM – Break

10:30 AM- 11:30 AM – Session 3 – Technology Presentations by AABP Sponsors

Hear from participating AABP sponsors about the latest technology they have created to help you run your businesses better. Hear short 10-minute presentations from CRM software providers, programmatic advertiser partners and custom e-mail marketers. A portion of the proceeds will be given to members that attend the session in full.

11:30 AM- 12:30 PM – Session 4 – NEW Best Ideas/Best Practices & Whiteboard Questions/Discussion
Facilitator: Bernie Niemeier, Publisher, Virginia Business

12:30 PM – Publisher Networking Time

6:00 PM – (Optional) Daiquiri Dick’s – Cocktails and Dinner – Sponsored by LaunchPad Media Management

Sunday, January 13th
7:30-8:15 AM – Continental Breakfast in the main garden past our meeting room and down the steps– Sponsored by Web Publisher PRO

8:15-9:15 AM  – Session 5 – Launching a Custom Publishing/Custom Content Studio
Stephanie Holland, Assistant Director, Global Advertising Sales & C&EN Marketing, American Chemical Society

As publishers build out their marketing services business, many are naming their competencies with “cool” agency-like names, such as Lab, Workshop, Studio, etc. This session goes beyond the window dressing to offer an insider look at what’s really required to create a cutting-edge marketing services business, including the required resources, infrastructure and investment, as well as the reality of customer expectations.

9:15-9:30 AM – Break

9:30-10:30 AM – Session 6 – Disaster Preparedness Panel Discussion from Publishers Who Have Experience
Panel includes: Rob Kaiser, Greater Wilmington Business Journal, Julio Melara, Greater Baton Rouge Business Report, Jennifer Jackson, Springfield Business Journal, MO, and Lisa Blossman, New Orleans City Business.
Facilitated by John Lohman, Publisher, Corridor Business Journal.

10:30-10:45 AM – Break

10:45-11:45 AM –  Session 7 – Increasing Revenue from Advertising Agencies – Research from SRDS About What Media Buyers Are Looking For
Stephanie Holland, Assistant Director, Global Advertising Sales & C&EN Marketing, American Chemical Society

11:45 AM-12:45 PM – Lunch Session 8 – Business Journal Reflections from Recovering Publishers – Sponsored by Ad Sales Genius
Presentation by David Schankweiler, former Publisher of the Central Penn Business Journal, and Matt Toledo, former Publisher of the Los Angeles Business Journal.
Facilitated by Susan Holliday, Former Publisher, Rochester Business Journal

12:45 PM – Networking Time

12:45-2:00 PM – Board of Directors Meeting

Conference adjourns and dinner on your own

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