Past Conference Materials
2019 Winter Leadership Conference
Puerto Vallarta, Mexico ~ January 10-13, 2019
- How Publishers Must Evolve to Meet Advertiser Demands
Presented by Stephanie Holland, Director, Advertising Sales & Marketing, American Chemical Society - Launching a Custom Content Studio
Presented by Stephanie Holland, Director, Advertising Sales & Marketing, American Chemical Society - Increasing Revenue from Advertising Agencies
Presented by Stephanie Holland, Director, Advertising Sales & Marketing, American Chemical Society - Let me tell you a story …A journey in content marketing
Presented by Michael Curran, Ottawa Business Journal
2018 Fall Workshop
Chicago, IL ~ October 29-30, 2018
- Subscriber Acquisition and Retention: We’re all looking to increase email address and paid subscribers. What are best practices and ideas working in today’s marketplace.
Presented by Jen Mosley, Group Director, Audience Development at Crain’s Chicago - What Are the Best Audience Engagement Tools and Metrics? (Social media, advisory panels, etc.) – Metrics and KPIs to be mindful of – what to watch and how to watch it
Presented by Melissa Chowning, Founder & CEO of Twenty-First Digital, Inc. - Technology in Audience Development: How to evaluate and what are some of the best tools and solutions that members are using.
Presented by Mitch Bettis, President, Arkansas Business Publishing Group
2018 Summer Conference
Washington, DC ~ June 21-23, 2018
- Atlantic Media’s Evolution in the Digital Age
Presented by Michael Finnegan, CEO, Atlantic Media - Programmatic and the Digital Agency: The Facts and Fiction Panel
Presented by Mike Martinelli, Today Media - Time to Catch the Podcast Wave?
Presented by Kristen Meinzer, Director, Panoply - Time to Catch the Podcast Wave?
Presented by Tom Webster, Senior Vice President, Edison Research - How The Washington Post is Using Technology and Innovation to Re-invent Itself
Presented by Shailesh Prakash, Chief Information Officer, The Washington Post - Audience Development: Membership Programs
Presented by Jen Mosley, Audience Development Director, Crain Communications - Does Working from Home Work for Sales Reps?
Presented by Jeff Nuttall, BizWest - Launching, Selling and Scaling Your Services Businesses
Presented by Krystle Kopacz, Revmade - Double Data Dilemma: Consolidation and Revenue Generation
Presented by James Capo, Omeda Communications - Find, Train and Retain Business-media Sales Superstars
Presented by Ryan Dohrn, Brain Swell Media - Member Spotlight Crain Chicago’s Woman Up
Presented by Michael Arndt, Crain’s Chicago Business - Audience Engagement that Matters
Presented by Ren LaForme, Poynter Institute - Motivate Your Business-media Sales Team to Peak Performance
Presented by Ryan Dohrn, Brain Swell Media - Directing Traffic: Workflow, Tools and Culture
Presented by Ren LaForme, Poynter Institute