- To be the definitive source for training and education for member area business publications.
- To be the primary resource for members to meet member needs.
- To represent as members the bulk of those eligible to be members.
- To have established area business publications as the definitive source for local business news.
- To have established a quality standards program for members.
BROAD PROGRAMMATIC AREAS
- Membership Development and Retention
- Membership Services and Benefits
- Education Programming
- External Communications and Marketing
- Promoting Quality Standards of Publications
- Operational and Organizational
- Publications and Member Communication