Advertising Information – Buy Across our Network
Welcome to The Alliance of Area Business Publishers, an organization of over 70 publications dedicated to delivering customized regional business news to over 1.2 million business professionals in the United States, Canada, Mexico, Puerto Rico and Australia. As independent publications we have solid ties to the individual communities and their readers. By providing in-depth, local business news targeted to each market, every one of The Alliance publications has developed exceptional reader loyalty. Bottom line, we are closer physically and emotionally to the key business decision makers you are trying to reach!
Your Markets. Your Way.
Buying multiple markets with The Alliance is the smart and effective way to reach thousands of key business decision makers in your target markets. Our goal is to be flexible in meeting your advertising needs, so that you can maximize your media budget and reach the audiences that will deliver a return on your investment! The Alliance members can provide you with options when developing a customized multi-market media buy for your organization. Let us know what your goals are and we’ll work with you to create a program that meets your needs.
Alliance publications reach influential and affluential business leaders in the markets they serve. A 2005 study by Pulse Research showed these traits in our readership:
- 80% of readers say the Alliance publication is a very good to excellent source of local business news and information. That compares with 35% for local daily newspapers, 27% for local television and 18% for local radio.
- 73% had read 4 of the past 4 editions.
- The typical reader spends 42 minutes with each edition of an Alliance publication.
- Two-thirds of readers are men.
- 88% are at least 35 years old, and the median age is 49.
- Average household income is $177,880, and average net worth is $1.2 million.
- 80% of readers are college graduates.
For specific demographics on the Alliance publications in your market, please visit our Membership Directory for contact information.