Business Development Onboarding & Transition Specialist
Director of Business Development
AffinityX is the global leader in white-labeled digital advertising solutions. AX has been in business for 30 years, delivering 40,000 digital advertising campaigns with nearly 100,000 tactics every year. With 2,200 employees located in North America, Europe and Asia, we are globally positioned to support your local media business 24/7/365.
AX provides end-to-end sales cycle support, from pre-sale to retention. Our technology-agnostic, digital advertising solutions are customized to fit your business needs while rapidly increasing your revenue, supplying your advertisers what they need to compete in this ever-evolving market. Plus, AffinityX is a Google Premier Partner and Facebook Preferred Partner, with a Google-certified team, giving you expertise you can trust!
ROBUST SUITE OF DIGITAL PRODUCTS + SERVICES – AffinityX offers a comprehensive digital marketing portfolio. We offer Programmatic Display & Video, Streaming Audio, Geo-Fencing and Conversion Zones, Pre-Roll Video, YouTube, OTT / CTV, Social Media Ads + Content – (Facebook, Instagram, LinkedIn, Snapchat, TikTok), Email Marketing, Paid Search (PPC), Organic SEO, Website and Landing Page Development, Digital Out-Of-Home, Dynamic Creative (Recruitment & Automotive), Intent Targeting, Native Display, ECommerce, Google Shopping, Call Tracking, Site Retargeting and People-Based Campaigns.
SALES ENABLEMENT – Our sales enablement services help drive increased digital revenues while helping sales teams and leadership learn the ins-and-outs of digital success. This includes a dedicated Client Success Director – (a digital sales and leadership expert), sales support, pipeline development, in-market or virtual sales events with 4-legged sales calls, a marketing portal with sales collateral, plus access to our Axcelerate Learning Management System for initial and continued training. Our staff team collectively has more than 4 centuries of industry experience, offering experience that you can rely on!
RECOMMENDATION ENGINE – Accelerate your sales velocity with technology that provides data-driven media recommendations and outputs client-ready presentation materials in minutes! The Advisr.AX platform has resulted in a 10-15% increase in close rates along with a 2x increase in order value among our media partners.
OPERATIONAL WORKFLOW – AffinityX offers a comprehensive operational workflow across multiple systems, ensuring that a sold proposal is converted into a live campaign quickly and efficiently.
CREATIVE DEVELOPMENT – AX is a creative company to the core. For every digital tactic we run, we can also design the creative. With more than 5M orders processed every year, AffinityX knows the type of creative that drives results for nearly every industry. Plus, we’ll deliver within just 12 hours: in by 7pm, out by 7am – the fastest in the industry. We believe that even with perfect tech and targeting, a campaign still needs great creative and messaging to succeed.
CAMPAIGN MANAGEMENT – The AffinityX Team will manage your campaign once it’s live, optimizing along the way to ensure success. AX campaigns perform significantly better than industry benchmarks by an average of 60% across social, programmatic, OTT and search. When you run a campaign with us, you’ll see better results.
REPORTING + ANALYTICS – For every campaign we deploy, AX provides a comprehensive reporting dashboard, offering you full visibility and transparency into the ROI on your advertising campaign. Plus, AX provides in-depth sales activity reports, for business intelligence and planning.
Circulation Verification Council
VP – Audit Services
Vice President, Sales
LaunchPad Media Management
Senior Vice President
Legendary Data LLCDan Feiveson
Senior Account Executive
MagHub helps hundreds of media businesses around the world sell, deliver, and bill for their advertising revenue. The contract to cash platform combines Customer Relationship Management (CRM) and Order Management System (OMS) to enable revenue teams to reach their maximum effectiveness. Developed over the last ten years to optimize publisher operations, the solution has evolved from a simple CRM tool to one that spans areas as diverse as Ad Inventory Management, Electronic Signatures, Client Portals, Ad Reminders/Proofs/Uploads, Billing, Accounts Receivable, Built-in Business Intelligence (BI) reporting/dashboarding, and more.
While originally used for print media, the platform has continued to adapt with the industry to better support omnichannel advertising campaigns. Whether the ad campaign runs on owned and operated channels, via a programmatic distribution network, or includes service work, MagHub helps your team keep everything organized.
Learn more about MagHub at: www.maghub.com
MESJ Associates, LLC
MESJ specializes in providing specialized Business List Research for regional business publications. MESJ has years of experience with the major business list database applications so training and onboarding is rapid and easy. Cost reduction is compelling. In addition, using MESJ’s experienced research team allows for publishers to no longer spend time and money recruiting and training new resources as well as worrying about providing for backup.
For over 28 year, Eric has worked with hundreds of B2B, consumer and regional publishers grow their audiences, drive revenue, and improve their digital platforms.
Eric has been the SVP of Digital for several large media companies overseeing digital sales, marketing, editorial, production and technical. He knows the challenges and opportunities you face.
For some clients, Eric works as a contract Chief Digital Officer helping with digital strategy, execution, training and support. For others, he comes alongside their existing digital team to focus on specific initiatives or turbocharge their efforts.
People Centric Consulting Group
The Magazine Manager
The Magazine Manager® of Mirabel Technologies is the global leader of publishing CRM solutions. Magazine Manager’s rapidly expanding product line includes a world class customer relationship management platform, a robust sales pipeline opportunities module, a production and project management system that handles print orders, events, and digital products, a powerful billing module, a detailed accounts receivable system, a full subscription suite, and an audience development platform that includes a landing page management system, email marketing automation, website visitor identification platform, competitor insights, and an email verification program.
Serving more than 17,000 publications and media companies worldwide, this flexible web-based software app drastically reduces overhead costs and manpower hours by connecting sales, production and billing into one simple package.
Magazine Division & Rayos CMS Sales Manager
TownNews equips media organizations with the digital services and guidance to transform their business models and flourish in the digital age. Our tools and expertise in print, digital, video, OTT, and advertising enable forward-thinking media organizations in dynamic markets to efficiently engage their audiences, increase security and grow revenue. Fueled by a passion for local media and a 30-year proven track record of success, more than 2,000 news organizations have benefited from the platform and tools we’ve built specifically for the media industry to thrive.
Contact TownNews today to learn how we can help you thrive in the digital age.
We help brands and publishers expand and monetize their most valuable asset — their audience. Our services act like a digital marketing department plug-in to your business. Every department of a business can connect with the target consumer, foster relationships, and strategically use data.