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Readership Demographics

Alliance publications reach influential and affluential business leaders in the markets they serve. A 2005 study by Pulse Research showed these traits in our readership:

  • 80% of readers say the Alliance publication is a very good to excellent source of local business news and information. That compares with 35% for local daily newspapers, 27% for local television and 18% for local radio.
  • 73% had read 4 of the past 4 editions.
  • The typical reader spends 42 minutes with each edition of an Alliance publication.
  • Two-thirds of readers are men.
  • 88% are at least 35 years old, and the median age is 49.
  • Average household income is $177,880, and average net worth is $1.2 million.
  • 80% of readers are college graduates.

For specific demographics on the Alliance publications in your market, please visit our Membership Directory for contact information.