About Business News
Business News was established in 1993 and is based in the beautiful ocean-side city of Perth, the state capital of Western Australia.
Its current owners became involved in 2000, took the paper from free to paid, fortnightly to weekly (and now back again to fortnightly), and introduced Daily Business Emails, 40under40 Awards and a whole events side to the business. In 2013, Business News rebranded to a more modern look, put up a strict pay wall and launched the online business database and search engine, ‘BNiQ’.
Since making this move, traffic to the website www.businessnews.com.au has quadrupled, subscriptions have grown, along with digital advertising and events. The paper has since reverted to a glossy fortnightly format. ‘BN’ is the last remaining city based business publisher in Australia, and is a proud member of the AABP.
- Readership study done by: Circulation Verification Council
- Readership study completion date: 2014
- Median age of reader: 49 years
- Percentage of readers in top management: 83%
- Average reading time with each issue: 24 minutes minutes
- Average household income: $335,000
- Type of Publication: Magazine
- Frequency: Every-other-week
- Year First Published: 1993
- Cover Price: $N/A
- Published Annual Subscription Price: $$750 for single business user
- Circulation Audit Done By: CVC
- Current Circulation Audit Date: June 2014
- Total Paid Circulation: 3,700
- Total Circulation: 5,000
- Total Readers : 33,000
- Average monthly unique website visitors : 149,000
- Average monthly website page views: 381,000
- Total size of database of recipients of your email newsletters: 46,500