Annual Virtual National Conference

June 22-25, 2020

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Keynotes

Kathy Best

Keynote: The future of news: Keeping journalism relevant in the post COVID-19 world

Already reeling from dramatic losses in ad revenue and readership, the COVID-19 pandemic and its economic fallout have again put news organizations against the wall, trying to maintain high standards of quality journalism in the face of further staff and budget reductions. How can a publication keep producing quality journalism and remain relevant to its audience? Through innovative use of the resources you have and a bit of help from friends, you can manage to continue to produce quality, engaging content that your readers expect from you.

Kathy Best, Director of the Howard Center for Investigative Journalism at the University of Maryland’s Merrill College of Journalism.

After spending four decades producing stories designed to make a difference in the places where she’s lived, Kathy Best moved to academia in June 2019 to train the next generation of investigative reporters as the inaugural director of the Howard Center for Investigative Journalism at the University of Maryland’s Merrill College of Journalism.
 
Best previously worked as the executive editor of The Seattle Times and the Missoulian in Missoula, MT, and as a top editor for the Seattle Post-Intelligencer, St. Louis Post-Dispatch and Baltimore Sun. She was also a reporter for the Post-Dispatch in its Washington, DC, and Illinois statehouse bureaus.
 
At the Seattle Times, she led the staff to two Pulitzer Prizes for coverage of breaking news, including real-time reporting of the manhunt for a gunman who shot four police officers. The staff also won two prestigious Online Journalism Awards under her watch for a project on ocean acidification and coverage of a devastating mudslide in Oso, Washington, that claimed 43 lives. At the Missoulian, she worked with a news staff of eight on a year-long project on virtually unregulated programs for troubled children that resulted in changes to state law and a new regulatory system. The Howard Center’s first project, published last September, showed that a warming globe would hit the urban poor hardest. The collaboration with NPR so far has won four national awards for innovative and collaborative storytelling.

David Woronoff

Keynote: Diversifying Revenue

If the only tool you have is a hammer, then every problem looks like a nail. Hear how a small-town community newspaper transformed itself into a statewide publishing enterprise through diversifying revenue streams while maintaining the highest editorial standards and winning national newspaper awards.
 

David Bagley Woronoff, 55, became president and publisher of The Pilot newspaper in Southern Pines, N.C. in 1996. The Pilot publishes twice a week with a paid circulation of 12,500 and was named the best community newspaper in the nation in 2015, 2016 and 2017 by the National Newspaper Association. The Pilot has transformed from a twice-weekly newspaper into a statewide media company during David’s 24 years at the helm. 

Today, The Pilot publishes five regional magazines (PineStraw in the Sandhills, O.Henry and Seasons in Greensboro, SouthPark magazine in Charlotte and Salt in Wilmington), Business North Carolina magazine in Charlotte and two telephone directories. The company also owns the 65-year-old Country Bookshop in downtown Southern Pines. 

David moved to the Sandhills from Charlotte, where he worked as the director of business development for Business North Carolina, a monthly magazine with a circulation of 30,000. 

David holds a BA in English from the University of North Carolina at Chapel Hill, where he also completed the business school’s Young Executives Institute sequence. 

In 2008, David was honored with the United Way of Moore County’s Cornerstone Award for his service to the community. In 2015, he received the Kiwanis Club of the Sandhills’ Builders Cup Award for his 19 years of community service. In 2019, David was inducted into the North Carolina Journalism Hall of Fame. 

Aside from his work with industry-related trade associations, David serves currently on numerous different boards including the University of North Carolina at Chapel Hill School of Media and Journalism. David lives in Pinehurst with his wife, Adair. Between the two of them, the couple has five children.

Sessions

Thursday sessions close at 7pm EST on Wednesday night
DayTime (EST)TitleDescription
Monday
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The future of news: Keeping journalism relevant in the post COVID-19 worldAlready reeling from dramatic losses in ad revenue and readership, the COVID-19 pandemic and its economic fallout have again put news organizations against the wall, trying to maintain high standards of quality journalism in the face of further staff and budget reductions. How can a publication keep producing quality journalism and remain relevant to its audience? Through innovative use of the resources you have and a bit of help from friends, you can manage to continue to produce quality, engaging content that your readers expect from you. Speaker: Kathy Best, Howard Center for Investigative Journalism.
Monday
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GROWING THE TOP OF THE FUNNELLearn how to grow your audience pipeline, strategies for new acquisition and more! Mike Dolan and Catherine Lanucha, Crain Communications.
Monday4:00 – 4:45ROUNDTABLE DISCUSSIONMarketing + Event teams discuss how they are planning, pivoting and progressing in the pandemic. Moderated by Erin Bechler, Crain Communications.
Monday
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GREAT JOURNALISM ON A BUDGETKeynote speaker Kathy Best will discuss how her small Montana newspaper staff was able to get a state law changed, and answer questions from editorial/design tract participants who are looking for advice and guidance on investigative projects they may be working on. Speaker: Kathy Best, Howard Center for Investigative Journalism.
Monday
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THE AUTHENTICITY IMPACTWhen we embrace who we really are and step into our unique experiences, strengths and talents, we amplify our impact at work, at home, in our relationships and with our children. This is how we forge a new path and not just change our world, but change the world.This high energy interactive talk will motivate you to embrace your authenticity impact, recognize what makes you unique and inspire you to live into your full range. Speaker: Erika Gerdes.
    
Tuesdayyou must be logged into the site to view the recordingKeynote address: DIVERSIFYING REVENUEIf the only tool you have is a hammer, then every problem looks like a nail. Hear how a small-town community newspaper transformed itself into a statewide publishing enterprise through diversifying revenue streams while maintaining the highest editorial standards and winning national newspaper awards. Speaker: David Woronoff, The Pilot.
Tuesday
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NEWSLETTER ENGAGEMENT AND REVENUEThe role of the newsletter is changing. Learn how B2B companies are adapting their strategic use of newsletters, improving engagement on those products and increasing revenue on a newsletter’s bottom line. Speakers:  Ashley Mulder, Twenty-First Digital and Diego Sanchez, HousingWire
Tuesday
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COMPONENTS OF VIRTUAL SUCCESSWith new challenges comes new opportunities. Three event directors discuss their most successful virtual/hybrid events, how they’re keeping their audience engaged, and how they’re handling sponsorship fulfillment to keep revenue in tact. Speakers, Anthony Bangoli, Hawaii Business, Tiffany Mattzela, Arkansas Business and Ashley Moore, Corridor Business Journal.
Tuesday
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A DISCUSSION IN A WORLD TURNED UPSIDE DOWNThe demand for news is higher than ever. The coronavirus has upended the economy, and AABP newsrooms across the world are adjusting to a new pace, changing print schedules, fluctuating resources and an even more pressing need to innovate. Plus, major general news — particularly protests against inequality and the general election — are dominating the national conversation. In this session, the various editorial teams will gather for a discussion of how they are dealing with all these changes and moving forward in a difficult time. Moderated by Brad Kane, Worcester Business Journal.
Tuesday
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THE NEW PROGRAMMATIC PLAYBOOKAs times change, so does the need for a new programmatic playbook. Learn from seasoned AABP members how to take market share from billboard, radio and other forms of advertising and turn it into successful programmatic campaigns. You will also learn how to evolve current campaigns to be more relevant as work commutes and travel patterns shift. Following this session, you’ll have a perfect playbook to go after new business and retain your current clients with new, more fitting campaigns. Speakers:  Karen Martinelli and Mike Martinelli of Today Media.
 
    
Wednesday
Biz Mags RoundtableAABP business magazine publishers will meet to discuss trending topics in Biz Mags and the B2B community including successful advertising sections, editorial calendars, events, sponsorships, balancing service vs. investigative reportings and the opportunities arising from the demise of daily newspapers. Moderator: Christine Perez, D CEO.
Wednesday
Sales Managers RoundtableAABP sales team leaders meet to discuss how to motivate and incentivize the sales team during this challenging sales environment. Moderator: Marty Goodnight, Springfield Business Journal.
Wednesday
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DESIGNER ROUNDTABLEDesigners discuss a wide variety of topics including the balance between print and digital design, how communication and execution has changed in 2020 and what’s working now. Moderator: Hamilton Hedrick, D CEO.
Wednesday
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BEST IDEAS FOR EVENTS + AUDIENCE DEVELOPMENTTwo great sessions combined into one! Hear the best ideas for events and audience development!
Wednesday
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USING ANALYTICS TO INFLUENCE YOUR COVERAGENewsrooms have more data than ever to determine how their readers and engaging with their publications and what content they are reading. Howard Rauch will discuss (and answer questions about) scoring systems that can be applied to print, his new system for evaluating e-news delivery, and a new calculation that measures enterprise reporting prominence (ERP). Speaker: Howard Rauch, Editorial Solutions Inc. Moderator: Peter Osborne, Delaware Business Times.
Wednesday
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SELLING SPONSORED CONTENTWe all know what sponsored content is, but how (exactly) do you price and sell it? How do you show ROI to the customer? Which teams are involved with the pitch, the proposal, which assets will deliver the intended audience and results to the client and how do you renew sponsored content campaigns so they are worth the effort? Speakers: Marty Goodnight, Springfield Business Journal and Rian Heaslip, Twin Cities Business.
    
Thursday
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PRESERVING PROFITABILITY IN A PANDEMICHear case studies of how to make virtual/hybrid events succeed financially. Topics include retaining and growing sponsorship sales, when and how much to charge for ticket sales, and more. Speakers: Josh Golden, Ad Age,  Julio Malera, Greater Baton Rouge Business Report
Thursday
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INNOVATION STRATEGIES WITH HARVARD BUSINESS REVIEWJoshua Macht, Chief Product Innovation Officer for Harvard Business Publishing (HBP), will talk about how The Harvard Business Review, the company’s flagship magazine and website, responded to the pandemic with diverse editorial formats and built readership. Additionally, he’ll demonstrate how the entire publishing company took advantage of this content across the entire company to weave it throughout all of HBP’s offerings. Speaker: Joshua Macht, Harvard Business Publishing.
Thursday
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SHOW AND TELLDesigners display and discuss their best work from 2019-20. Moderator: Hamilton Hedrick.
Thursday
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BEST IDEAS FOR EDITORIAL
Everyone’s favorite session is back!! AABP newsrooms will share their best ideas from the past year, offering insight into how these projects and initiatives can be carried out throughout AABP. We will also discuss successful Just Add Water ideas, with a handout.
Thursday
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BEST IDEAS FOR SALESHear from your fellow AABP members on the BEST IDEAS for driving revenue and profits!
Thursday Awards Ceremony Live StreamingWatch the Awards Video

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