Virtual National Conference
June 22-25, 2020
Session Recordings
| Day | Title | Description | ||
|---|---|---|---|---|
| Monday |
 you must be logged into the site to view the recording |
The future of news: Keeping journalism relevant in the post COVID-19 world | Already reeling from dramatic losses in ad revenue and readership, the COVID-19 pandemic and its economic fallout have again put news organizations against the wall, trying to maintain high standards of quality journalism in the face of further staff and budget reductions. How can a publication keep producing quality journalism and remain relevant to its audience? Through innovative use of the resources you have and a bit of help from friends, you can manage to continue to produce quality, engaging content that your readers expect from you. Speaker: Kathy Best, Howard Center for Investigative Journalism. | |
| Monday |
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GROWING THE TOP OF THE FUNNEL | Learn how to grow your audience pipeline, strategies for new acquisition and more! Mike Dolan and Catherine Lanucha, Crain Communications. | |
| Monday |
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GREAT JOURNALISM ON A BUDGET | Keynote speaker Kathy Best will discuss how her small Montana newspaper staff was able to get a state law changed, and answer questions from editorial/design tract participants who are looking for advice and guidance on investigative projects they may be working on. Speaker: Kathy Best, Howard Center for Investigative Journalism. | |
| Monday |
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THE AUTHENTICITY IMPACT | When we embrace who we really are and step into our unique experiences, strengths and talents, we amplify our impact at work, at home, in our relationships and with our children. This is how we forge a new path and not just change our world, but change the world.This high energy interactive talk will motivate you to embrace your authenticity impact, recognize what makes you unique and inspire you to live into your full range. Speaker: Erika Gerdes. | |
| Tuesday | you must be logged into the site to view the recording |
Keynote address: DIVERSIFYING REVENUE | If the only tool you have is a hammer, then every problem looks like a nail. Hear how a small-town community newspaper transformed itself into a statewide publishing enterprise through diversifying revenue streams while maintaining the highest editorial standards and winning national newspaper awards. Speaker: David Woronoff, The Pilot. | |
| Tuesday | you must be logged into the site to view the recording |
NEWSLETTER ENGAGEMENT AND REVENUE | The role of the newsletter is changing. Learn how B2B companies are adapting their strategic use of newsletters, improving engagement on those products and increasing revenue on a newsletter’s bottom line. Speakers: Ashley Mulder, Twenty-First Digital and Diego Sanchez, HousingWire | |
| Tuesday | you must be logged into the site to view the recording |
COMPONENTS OF VIRTUAL SUCCESS | With new challenges comes new opportunities. Three event directors discuss their most successful virtual/hybrid events, how they’re keeping their audience engaged, and how they’re handling sponsorship fulfillment to keep revenue in tact. Speakers, Anthony Bangoli, Hawaii Business, Tiffany Mattzela, Arkansas Business and Ashley Moore, Corridor Business Journal. | |
| Tuesday | you must be logged into the site to view the recording |
A DISCUSSION IN A WORLD TURNED UPSIDE DOWN | The demand for news is higher than ever. The coronavirus has upended the economy, and AABP newsrooms across the world are adjusting to a new pace, changing print schedules, fluctuating resources and an even more pressing need to innovate. Plus, major general news — particularly protests against inequality and the general election — are dominating the national conversation. In this session, the various editorial teams will gather for a discussion of how they are dealing with all these changes and moving forward in a difficult time. Moderated by Brad Kane, Worcester Business Journal. | |
| Tuesday | you must be logged into the site to view the recording |
THE NEW PROGRAMMATIC PLAYBOOK | As times change, so does the need for a new programmatic playbook. Learn from seasoned AABP members how to take market share from billboard, radio and other forms of advertising and turn it into successful programmatic campaigns. You will also learn how to evolve current campaigns to be more relevant as work commutes and travel patterns shift. Following this session, you’ll have a perfect playbook to go after new business and retain your current clients with new, more fitting campaigns. Speakers: Karen Martinelli and Mike Martinelli of Today Media. | |
| Wednesday | you must be logged into the site to view the recording |
DESIGNER ROUNDTABLE | Designers discuss a wide variety of topics including the balance between print and digital design, how communication and execution has changed in 2020 and what’s working now. Moderator: Hamilton Hedrick, D CEO. | |
| Wednesday | you must be logged into the site to view the recording |
BEST IDEAS FOR EVENTS + AUDIENCE DEVELOPMENT | Two great sessions combined into one! Hear the best ideas for events and audience development! | |
| Wednesday | you must be logged into the site to view the recording |
USING ANALYTICS TO INFLUENCE YOUR COVERAGE | Newsrooms have more data than ever to determine how their readers and engaging with their publications and what content they are reading. Howard Rauch will discuss (and answer questions about) scoring systems that can be applied to print, his new system for evaluating e-news delivery, and a new calculation that measures enterprise reporting prominence (ERP). Speaker: Howard Rauch, Editorial Solutions Inc. Moderator: Peter Osborne, Delaware Business Times. | |
| Wednesday | you must be logged into the site to view the recording |
SELLING SPONSORED CONTENT | We all know what sponsored content is, but how (exactly) do you price and sell it? How do you show ROI to the customer? Which teams are involved with the pitch, the proposal, which assets will deliver the intended audience and results to the client and how do you renew sponsored content campaigns so they are worth the effort? Speakers: Marty Goodnight, Springfield Business Journal and Rian Heaslip, Twin Cities Business. | |
| Thursday | you must be logged into the site to view the recording |
PRESERVING PROFITABILITY IN A PANDEMIC | Hear case studies of how to make virtual/hybrid events succeed financially. Topics include retaining and growing sponsorship sales, when and how much to charge for ticket sales, and more. Speakers: Josh Golden, Ad Age, Julio Malera, Greater Baton Rouge Business Report | |
| Thursday | you must be logged into the site to view the recording |
INNOVATION STRATEGIES WITH HARVARD BUSINESS REVIEW | Joshua Macht, Chief Product Innovation Officer for Harvard Business Publishing (HBP), will talk about how The Harvard Business Review, the company’s flagship magazine and website, responded to the pandemic with diverse editorial formats and built readership. Additionally, he’ll demonstrate how the entire publishing company took advantage of this content across the entire company to weave it throughout all of HBP’s offerings. Speaker: Joshua Macht, Harvard Business Publishing. | |
| Thursday | you must be logged into the site to view the recording |
SHOW AND TELL | Designers display and discuss their best work from 2019-20. Moderator: Hamilton Hedrick. | |
| Thursday | you must be logged into the site to view the recording |
BEST IDEAS FOR EDITORIAL |
Everyone’s favorite session is back!! AABP newsrooms will share their best ideas from the past year, offering insight into how these projects and initiatives can be carried out throughout AABP. We will also discuss successful Just Add Water ideas, with a handout. |
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| Thursday | you must be logged into the site to view the recording |
BEST IDEAS FOR SALES | Hear from your fellow AABP members on the BEST IDEAS for driving revenue and profits! | |
| Thursday | Awards Ceremony Live Streaming | Watch the Awards Video |